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Section 3: Crafting High-Impact Marketing Strategies
Location: Online - 2/13/25, 8:00 PM - 2/13/25, 8:30 PM (Africa/Johannesburg) (30 minutes)
  • Setting SMART marketing goals

  • Choosing the right marketing channels (digital, traditional, social media, etc.)

  • Budget allocation and resource management

  • Leveraging content marketing for customer engagement

Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals ensures marketing campaigns align with business objectives. The right mix of digital, traditional, and social media channels, coupled with a well-planned budget, can drive high engagement and conversions.

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